FREE ONLINE TRAINING
BRANDING YOURSELF AS AN AGENT
Hosted by Matt Ferguson, Team Leader & Mentor.
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WHAT IS REAL ESTATE BRANDING?
BRANDING CAN BE ONE OF THE HARDEST THINGS TO GET RIGHT IN YOUR REAL ESTATE BUSINESS, IT TAKES TIME, BUT WITH THE RIGHT FOUNDATION YOU WILL BE ON YOUR WAY TO BUILDING A RECOGNIZABLE BRAND FOR YEARS TO COME.
Real estate branding is a strategy that realtors and brokerages use to communicate their mission, vision, and values to a target audience. The core components of a brand generally include a logo, tagline, brand colors, mission statement, and overall design language. A great brand helps consumers stand out from the competition and can help increase sales.
WHAT'S YOUR MISSION STATEMENT?
is a statement of the difference you wish to make in your community, demographic, or industry.
WHAT'S YOUR VISION STATEMENT?
Big goals require a big vision. This is also true for your business. A bold vision statement creates excitement, focus, and commitment.
WHAT ARE YOUR CORE VALUES?
Dig deep for the personal values that have guided you to the success you have achieved thus far.
Define your target audience.
Define the type of client you wish to serve. Your niche may be the starting point for understanding your client. For example, if you prefer to work with first time homebuyers, you may know a few things about your ideal client.
Communication
How do you communicate with them?
Can they hear you?
Are they listening?
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You’re in the “people” business, which relies on your ability to create a memorable brand and forge meaningful relationships.
